He even still edits his videos using iMovie, and uses the pre-loaded sound effects. His videos tend to be single camera affairs with no fancy sound, music or visual effects. Doug DeMuro’s videos are incredibly basic and haven’t really changed at all in the entire 6 years he’s been regularly uploading on YouTube. You’d think that the Denver, Colorado-born journalist would have achieved this with top-notch cinematography and in-depth knowledge of all the cars he tests, plus a fair bit of powersliding. In fact, he’s fairly averse to travelling, preferring to spend the majority of his time either in his home area of San Diego. He doesn’t tend to go to media days either. This has all been done without having to write emails to manufacturers to ask for press cars, rather borrowing cars from dealerships and viewers. His main YouTube channel has around 3.5 million subscribers, he regularly gets over a million views per video with his most popular video ever, a review of a Bugatti Chiron, getting 13 million just on its own and has even grasped the appeal of James May and Jay Leno.ĭoug has driven everything from the rarest hypercars to some of the cheapest and worst cars ever made. Doug DeMuro has gone from being a little-known car writer on the internet to becoming an absolute phenomenon in the world of cars. I just wanted to regurgitate one of the timeless, meme-worthy phrases that he’s become known for. That was pretty obvious the moment you saw the title.
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