A clear advantage for brand manufacturers in fast-moving mobile commerce: they can offer their own products high up on the product detail page. The cross- and upselling table is also placed above the product description as part of the A+ Content. Currently, they are even above the standard product description and bullet points on the product detail page of the Amazon Shopping App. A+ Content in Mobile Commerce A lot has happened in regards to A+ Content: Amazon did not display A+ Content on mobile devices until mid-2017. However, there are a few things vendors need to pay attention to when using A+ Content for mobile commerce.
A+ Content, an extension of the standard product description on the product detail page, is a great way to create brand trust and recognition. Many Amazon users use the marketplace as a source of product information. This creates a world of new opportunities for brands as consumers can now be reached anywhere and anytime. This means a typical Amazon customer is often shopping whilst on the move.
Smartphones are a part of our everyday life and are used more and more for online shopping.
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